ALPHA60 and the Pigeon

/ mutual benefit: business and art [alternative title] The video artwork starring an upside down pigeon displayed in ALPHA60’s shop window on Flinders Lane is an absolute delight. Amongst all the important bustle this gorgeous piece made complete sense and brought immediate joy. Although upside pigeons observing pedestrians moving to and fro may not make immediate sense to everyone, the important point here is that this artwork is accessible to the public, and made so by a private entity. Perhaps this initiative is being used as a marketing lever – however the investment of time and resources, and the broader cultural impact, cannot be denied. … ALPHA60 is a clothing store. They have a disti

Beyond the Opening

-- Demystifying Contemporary Art --